How To Find A Good SEO Consultant
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So you’re searching for the best SEO consultant for your company? Whether your business is small or large-scale, you will need to depend on web traffic for advertising and generating profit. It doesn’t matter if your website looks extremely gorgeous to the naked eye but doesn’t have enough traffic going on, then it’s time for an expert in SEO to step in and bring your website into the limelight.
In this guide, we’ll be exposing some of the tips and tricks on how to find a good SEO consultant that’ll do wonders for your company’s website. Right from the questions you should ask them to the telltale signs that your SEO consultant is actually good at what they’re doing. Keep reading to find out!
Why You Need a Good SEO Consultant for Your Business
A good SEO consultant comes in handy for your business since they’ll be there to make your business goals much clearer. The SEO expert will take a look at your website and assess everything, asking you questions about what your desired outcome is and how many target visitors you’re expecting.
Let’s face it, everyone’s goal is to be on the first page of Google or any other search engine platform when a certain keyword is being searched. SEOs are there to make that possible, however, not all SEO experts are built equally, otherwise, every website would just have to be on the first page right? Impossible.
An SEO consultant’s priority is making sure that there’s an increase in online traffic that’ll significantly improve the quality of visitors to your business, and the key here is keeping these results long-term and not just something that only happens overnight.
How to Find a Good SEO Consultant
Acquiring an amazing SEO consultant may be akin to finding a needle in the haystack, but it doesn’t have to be that way. There are a lot of ways for you to find one that meets all of your needs, you just need to play your cards right.
Here are some foolproof ways on how to find a good SEO consultant.
Ask For Recommendations
Your network is there for a reason, not just to maintain connections but create new ones. Try to ask other marketing experts within your circle for good SEO consultant recommendations. You can create a combination of privately messaging them for it or doing a crowdsourcing strategy on your social media outlets.
Browse SEO Blogs
Do you have a clear idea of what you’re looking for when it comes to an SEO consultant? Luckily, there are many online resources out there such as blogs that can provide you with a more detailed description of what kind of SEO expert would work well for your business. Pierside Digital offers free SEO audit services for you to try out and see how we boost your rankings with our strategy.
Search For Lists of Highly-Rated SEO Consultants
You can easily search for comprehensive lists of the top-rated SEO consultants in specific areas or niches. This can narrow down your hunt for SEO experts that can mesh well with your business culture.
Look For Unbiased Reviews of SEO Consultants
Let’s face it, we always need to take a grain of salt when we see reviews or lists of “reputable” SEO consultants as we don’t really know if the information is genuine or paid for. That being said, you’ll need to work your way around the internet to be able to dig up unbiased information about specific consultants–try searching them on third-party sites that you can trust so you can get a different perspective on what they’re actually like.
Questions You Need to Ask Your SEO Consultant
The best way to find an SEO consultant is to ask them questions to make sure you’re both on the same page. Here are key questions you should ask them to help you form a decision about whether they’re the right SEO consultant for you or not.
“What application processes do you utilize?”
This is extremely crucial because you need to be aware of any certain applications, communication styles, or procedures that the potential SEO consultant will be utilizing. Make sure that the processes and applications are familiar and comfortable not just to you but for your staff, as well.
“Can you tell us more about your experiences and your level of expertise?”
This lets you get a feel of who they are, similar to any other job interview. Based on their answer, you’ll get snippets of information that you can use to dive deeper and ask further questions that’ll help you understand them more. This also gives you insight into how much SEO training experience they actually possess.
“Which aspects of SEO do you prioritize?”
The perfect SEO consultant for your business is the one who is able to manage the different facets of SEO advising that you’re needing–content and content optimization, technical, and the like. SEO is actually more than just link building, so when a potential SEO consultant says that then this can be concerning, and you’re better off looking somewhere else.
“How long have you been in the business?”
Find out how long they’ve been in that business since this gives you an idea of the overall length your project will take to finish. Though it doesn’t necessarily mean that someone who has spent more than 5 years in the industry is automatically better than someone with just 2 years of experience, you will have to gauge it on their work ethic as well.
“How long have you been working with your clients?”
The same goes for their clients, it’s important to take note of these factors so that you know what to expect from them–if you’re looking for someone who can deliver much faster or you’re in no rush.
“When do we start seeing results?”
To get rid of unrealistic expectations, you have to be aware that SEO actually takes time and it doesn’t happen instantly. When a potential SEO consultant begins sharing immediate results within the first or second month, they need to have a clear explanation behind it. Results would typically take at least a few months for some noteworthy traffic growth that’s organic. Sometimes, websites can take a minimum of 3 months to 12 months depending on the keyword.
Signs You’ve Found a Good SEO Consultant
Hiring an SEO consultant is a good investment for your business in terms of growth. With so many experts popping up in this industry, you want to make sure that the SEO consultant is up to your standards, and here’s what you need to look out for.
Adequate SEO Experience
SEO experts are expected to have experience with popular search engines’ algorithms. They should be able to share information with you about the performance data of the website, such as bounce data and even traffic, and other facets that can assist you in figuring out if there’s any work that needs to be done on your website.
An Established History of SEO Success
It’s one thing to know a lot about SEO, but it’s another thing to have satisfied clients. Your SEO consultant should show at least check their recent testimonials or references and infer how their services have improved their clients’ quality of engagement and traffic.
Extensive Comprehension of All Three SEO Levels
SEO has three levels–technical, on-page optimization, and off-page optimization. The technical tier refers to the site’s structure and how easy or troublesome it is for search engines to crawl and index it. On-page optimization means the utilization of keywords and HTML tags that boost traffic to your website. Lastly, off-page optimization is more on link building.
Impressive Communication Skills
A good SEO consultant has impressive communication skills in order to explain their strategy to their clients. If they can’t communicate properly and clearly then this is going to cause some issues and may make it difficult for them to accomplish your goals.
Can Adapt to Your Company’s Culture
This can somehow be connected with their communication skills. Your SEO consultant should be able to work well with your company and be able to fit in with your team members or employees. It doesn’t necessarily mean they need to be best friends with everyone, but as long as they can get along and handle discussions that won’t result in conflict then that’s great!
A Passionate & Curious Personality
In order to produce good output, an SEO consultant should love, or at least enjoy what they’re doing. SEO is not an easy job, but it’ll definitely be easier for someone who likes it than compared to someone who has no care about it at all. Additionally, they should remain curious and not be afraid to ask questions–this goes to show how much effort they’re willing to put in and that they’re actually interested in boosting your website’s ranking and engagement.
Finding a Good SEO Consultant is Easy With Pierside!
It can be tricky to find a good SEO consultant immediately, but it’s definitely worth the investment to get one for your business if you want to increase your traffic and ranking. If you’re looking for high-quality, spectacular SEO Web Optimization Services, then Pierside is here to save you from your woes. Connect with us today
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