Website ranking is not easy, especially with the algorithm changes that Google has made in recent years. But with a little bit of work and effort, it is possible to get on top of the search engine results page (SERPs). In this article, we cover how to do superfast SEO by using various techniques as well as how to get found more easily through social media and other channels.

If you want to learn how to do SEO quickly and effectively, then you’ve come to the right place. In just a few simple steps, you can start optimizing your website for better search engine visibility and traffic.

Here’s how to do superfast SEO to improve your website’s rankings.

Understand Your Audience

You can have the most beautiful and well-written content, but if you don’t exactly know your audience, then it’s simply art gone to waste. Besides writing what you and search engines like, you should also consider which kinds of readers you want to attract. 

Know who you want to write for and determine why they could possibly look for your content. With these factors, you’ll be able to sharpen your writing skills and produce content that will appeal to your target audience.

 

Research Your Keywords

Before you can optimize your site for better search engine ranking, you need to know what keywords to target. There is a plethora of keyword research tools and resources available online to find high-volume, relevant keywords for your business. By researching your keywords, you’ll be able to accurately capture what your target audience is looking for. 

Use relevant keywords.

Make sure the keywords you use are relevant to the content on your page. Don’t stuff your headings with irrelevant keywords just for the sake of getting keyword exposure as this is considered a black-hat SEO technique which we’ll discuss later in this article.

Use different keywords for each heading.

Avoid using the same keyword or phrase in every heading on your page. This will make your headings look repetitive and spammy. Try to mix things up and use a variety of different keywords. 

Use natural language.

Don’t try to stuff too many keywords into your headings. This will make them look unnatural and difficult to read. Stick to using natural language that flows well so that it’s much more interesting. When the blog post is written in a way that sounds a bit robotic, it will just deter visitors and exit your site.

 

Increase Your Website’s Loading Speed

A fast website is essential for a good user experience and also helps improve your search engine ranking. The page speed quantifies the fastness of how the content on the page loads. 

A slow website is going to deter visitors from wanting to spend more time on the page, they’ll just leave the site and look for a different one. This increases your bounce rate which is not something to brag about.

Here’s how you can enhance the speed of your website and bring in more visitors.

Optimize your images.

Images are an important part of any web page and they can also help you rank higher in search results. However, if the image is large in size then it can trigger your website’s loading speed and decrease it. Be sure to compress and optimize your images by changing their format and allowing lazy loading.

Get rid of unnecessary plugins.

Plugins are helpful for websites in the sense that they add new features to add more functionality to your website. However, having too many plugins can slow down your website’s loading speed. If you haven’t yet, then it’s time to do some spring cleaning and delete the plugins that aren’t being utilized on your website.

 

Avoid Black-Hat SEO Techniques

Using black-hat SEO techniques is unethical and could get push your website out of the algorithm. Techniques such as cloaking, keyword stuffing, hidden text/links, and many more can damage the reputation of your website and even potentially be banned from search engines.

Instead of implementing black-hat SEO techniques which can be risky and damaging, it’s better to shift your focus to white-hat SEO techniques. These strategies include building quality link outreach, writing unique guest posts, and creating quality content—which will be explained after this part.

 

Create Quality Content

Creating quality content is important, but there’s no doubt that it can be time-consuming. Here are some helpful tips on how to create quality content for your website.

Place importance on your title tag.

Your title tag is the most crucial on-page SEO element, so make sure it includes your target keywords. Your meta description should also be compelling and include relevant keywords. These elements will help attract searchers to click through to your website from the search results page. Here are some tips for adding keywords to your page headings:

Make sure your content is well-written and error-free. 

Even the best content won’t rank well if it’s full of typos and grammatical errors. Use grammar-checking tools to help you catch errors before you publish.

Ensure your content is keyword-rich. 

Include relevant keywords throughout your text so that search engines can easily index your content. But don’t overdo it—too many keywords will make your content sound spammy and will hurt your chances of ranking high in search results.

Format your content.

Don’t forget to format your content so it’s easier to read. Breaking your text up into small paragraphs and using subheadings will make it more skimmable and more likely to hold readers’ attention. Long paragraphs can trigger readers to exit the page because they’ll have to spend more time searching for the specific reason why they chose your website.

You definitely don’t like wasting your time and the same goes for your readers.

 

Final Thoughts

Search engine optimization can be a complex and time-consuming task, but it doesn’t have to be. Now that you know how to do superfast SEO, you’ll see real results in a shorter amount of time. Give these tips a try and see how they work for you. You might be surprised at just how effective they are!

Needing more help? Pierside Digital Marketing specializes in SEO services that’ll help your website get to a much better ranking than it initially was. Send us an inquiry today!